Facing a complex challenge
Our youth is growing up in an obesogenic environment that encourages people to make unhealthy food choices and discourages them from being physically active.
The way our environment is designed and how people live makes it hard to make healthy choices. This is certainly true for children, and their caregivers as well. Some groups of children, both between and within countries, are more affected than others, but worldwide 1 in 10 children is overweight or obese as indicated by the World Health Organization.
But it is clear that actions aimed at the individual alone are not enough.
Healthy youth, healthy future
Every child has the right to grow up healthy. To grow up in an environment which makes the healthy choice the easiest choice.
This is why JOGG works internationally, nationally and locally with the JOGG approach to make those places healthier where children and adolescents spend most of their time. That includes school, the neighbourhood, the sports club, the petting zoo, adventure parks and on social media, of course.
The JOGG approach is a holistic approach based on the principle of ‘Health in all policies’ which is rolled out in JOGG municipalities at the policy (local government), executive (professionals) and neighbourhood (residents) levels.
For a real change, we need to create a society where it’s possible and easy for every child to eat healthy and get enough exercise. All policymakers and professionals from all industries and sectors, nationally and internationally are needed. Marjon Bachra
Managing Director JOGG
Meanwhile, more than half of the Dutch municipalities are part of the JOGG movement. We also worked together with various national partners.